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Direct Mail and Email Campaigns SHOULD Work Together

Why Should You Integrate Direct Mail into Your Current Email Campaigns? With so many different types of advertising out there, it’s easy to wonder which one is best for your business. And, with our society becoming more technologically advanced, it’s easy to forget about direct mail.  However, as most of us know, email campaigns are becoming lessContinue reading “Direct Mail and Email Campaigns SHOULD Work Together”

360 Approach to Marketing

Integrated Marketing. Holistic Marketing. Coordinated Marketing. Whatever you want to call it, the basic idea is the same-coordinating your marketing message between your print and digital advertising, billboards, commercials, and social media. Your messaging across everything should be consistent. The Internet now poses a unique and different challenge to business owners. It is the onlyContinue reading “360 Approach to Marketing”

Get the Best ROI from Your Direct-Mail Advertising

A consistent coupon advertising campaign can be one of the most effective ways for small businesses to grow. When looking to get a great return on your investment (ROI), it is important to effectively manage your advertising costs and increase your conversion rates. What Affects the ROI of Any Direct-Mail Campaign? Junk Mail: Many peopleContinue reading “Get the Best ROI from Your Direct-Mail Advertising”

Don’t Leave Home Without Your Coupons

Have you ever spent time flipping through your local newspaper or Family Coupons Magazine to find savings at your favorite restaurant, store, or automotive repair shop, only to leave them at home? Do you find yourself asking: “Why do I bother?”, “Were the potential savings worth it?”, “How can I make sure I never forgetContinue reading “Don’t Leave Home Without Your Coupons”

Use Advertising to Grow Your Business

As a business owner, you are always looking for new ways to grow your business–keeping current customers coming back and getting new customers through your door. Once someone walks through your door, you know how to handle a sale from there. But what is the best way to draw people in without spending a fortune?Continue reading “Use Advertising to Grow Your Business”