Category Archives: Business Owner

If you’ve been in sales, you’ve heard it takes 10 touch points before a customer will trust you and ultimately buy whatever it is you’re selling. If you haven’t been in sales, let’s just say a sale rarely happens at the first touch point. Sales Potential Increases with Exposure 2% of sales happen after theContinue reading “The Power of Ten Touch Points”

Why Should You Integrate Direct Mail into Your Current Email Campaigns? With so many different types of advertising out there, it’s easy to wonder which one is best for your business. And, with our society becoming more technologically advanced, it’s easy to forget about direct mail.  However, as most of us know, email campaigns are becoming lessContinue reading “Direct Mail and Email Campaigns SHOULD Work Together”

Integrated Marketing. Holistic Marketing. Coordinated Marketing. Whatever you want to call it, the basic idea is the same-coordinating your marketing message between your print and digital advertising, billboards, commercials, and social media. Your messaging across everything should be consistent. The Internet now poses a unique and different challenge to business owners. It is the onlyContinue reading “360 Approach to Marketing”

In the most basic of terms, branding is strategic, marketing is tactical. Branding needs to come before and be the base for any marketing effort. It is the expression of truth or value of what any organization, product or service is or is not. A brand will help pull people into buying a product, andContinue reading “Branding VS Marketing”

A solid and differentiated brand is one of the most important elements to any business. It’s the promise you will stand on, the message that keeps your customers coming back for more. Defining your brand is a long journey. Sometimes it will take weeks, other times months, sometimes a year or more. It’s difficult, timeContinue reading “How to Establish a Brand”

In the ever-increasing competitive markets of small business, an edge is more important than it ever has been. That edge? Branding. The purpose of branding is to establish a significant and differentiated stance in your community and industry that will attract and retain loyal customers. But many people often ask, what is branding? I haveContinue reading “What is Branding?”

A consistent coupon advertising campaign can be one of the most effective ways for small businesses to grow. When looking to get a great return on your investment (ROI), it is important to effectively manage your advertising costs and increase your conversion rates. What Affects the ROI of Any Direct-Mail Campaign? Junk Mail: Many peopleContinue reading “Get the Best ROI from Your Direct-Mail Advertising”

As a business owner, you are always looking for new ways to grow your business–keeping current customers coming back and getting new customers through your door. Once someone walks through your door, you know how to handle a sale from there. But what is the best way to draw people in without spending a fortune?Continue reading “Use Advertising to Grow Your Business”